Archive for mexican

Huarache Font – New Athletic Typography

Posted in Dark Fonts with tags , , , , on January 9, 2011 by darkvotum

Athletic manufacturing companies such as Nike Footwear are always searching for innovative ways to spice up their marketing campaigns and brand penetration.

My new commercial font Huarache, inspired in hand-painted Mexican advertising, is an example on how to capture a Latino/Hispanic audience and create an effective marketing strategy for a growing sector in USA.

Below is the Huarache alphabet and a 3D advertising concept should you want to license my designer font or use my advertising experience. Write to darkvotum at gmail. Gracias. Se habla Español también.

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Kahlo Regular Font – Mexican Day of the Dead Typography

Posted in Dark Fonts with tags , , , , , , on October 4, 2010 by darkvotum

During Mexican Day of the Dead (Dia de los Muertos), there are two themes that are very popular in Hollywood, Los Angeles. Skulls themes and Frida Kahlo’s portraits. Don’t ask me why but it has been the normal trend for the last twenty years among California residents. If you’re visiting Los Angeles, you can attend a great celebration at the historic Hollywood Forever cemetery. This year will be the 11th Annual Dia de Los Muertos, on October 2, 2010.

To make my contribution, I made this special commercial font for Frida Kahlo as part of my Mexican foundry collection and a unique Frida Kahlo t-shirt with my commercial font available in the Witches section. Below you can find the images for your consideration. Happy Day of the Dead with sugar skull bread!

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Zoot Chicano Font – Mexican American Typography

Posted in Dark Fonts with tags , , , , , , on September 28, 2010 by darkvotum

This is my new commercial font based on Mexican-American cultural roots. Looking at the Zoot Suit movie title I think Director Luis Valdez missed the chance to establish a full visual communication identity in the movie title presentation (1981).

So, this new typeface reflects a better flavor of the Mexican-American typography and street styles of East Los Angeles Chicano barrio power. Slanted at the top and baggy at the bottom.  If you don’t know too much about the Sleepy Lagoon murder trial – when a group of young Mexican-Americans were wrongfully charged with murder, and the Zoot Suit Riots, click this link to read further.

Below is my image prepared with the Zoot Chicano font hoping that new Mexican-American movies or Chicano plays get a better influence from my professional work. The font is available for licensing if you’re interested. Another American original typeface!

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Matamoros Condensed Font – Mexican Gangster Typography

Posted in Dark Fonts with tags , , , , , on September 27, 2010 by darkvotum

I finally completed the Mexican commercial font Matamoros Condensed for my client portfolio. The original font was used in the title of the movie Mexican Gangster directed by Damian Chapa (2008).

The name Matamoros comes from a small town in the border of USA-Mexico and it is a very appropriate name because it is the roughest town I know with real Mexican gangsters. Corruption is the law of the town. Regarding the typeface style, the condensed weight of the font seems to match well Mexican themes (although some people think that the Jokerman font is a Mexican ornamental typeface). Ouch!

Here’s the image I prepared with the commercial font should you want to license this font or commission professional work for your movie presentations. Se habla Español también. Thanks.

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