Huarache Font – New Athletic Typography

Athletic manufacturing companies such as Nike Footwear are always searching for innovative ways to spice up their marketing campaigns and brand penetration.

My new commercial font Huarache, inspired in hand-painted Mexican advertising, is an example on how to capture a Latino/Hispanic audience and create an effective marketing strategy for a growing sector in USA.

Below is the Huarache alphabet and a 3D advertising concept should you want to license my designer font or use my advertising experience. Write to darkvotum at gmail. Gracias. Se habla Español también.

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