New West Italic Font – Billboard Typography

New West is a commercial italic font ideal for billboard displays and poster presentations. The font was recreated from a billboard I saw in 1980 in Wilshire Blvd., Los Angeles.

The typeface was made with uppercase and small caps, beautiful, elegant, and highly readable design. It combines the aesthetic and functional qualities that make text type highly readable with the versatility of digital technology, yielding unprecedented flexibility and typographic control, whether for impact text or display settings.

Below is the image prepared with the alphabet database and a 3D composite if you want to license this commercial font. Contact me – darkvotum @ gmail. Thanks.

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