Hollywood Grotesk Font – Stage Set Typography
Hollywood Grotesk is my new commercial sans serif font influenced by most store displays and advertising text I’ve seen in Hollywood Blvd.
In the Los Angeles scenery, the architectural stage set typography and man-made landscape – namely Hollywood Modern – is defined as the lavishness and exuberance of the Hollywood metaphors of the past, with their elements of monumental scale, complexity of structure, gaiety, variation of spatial interrelationships, and continuous movement of water, which have been re-interpreted in the six-storey atrium of the Bonaventure Hotel by John Portman. (John V. Mutlow. Architectural Design. 1981).
I’ve prepared the HG alphabet database and a 3D lettering composite for your consideration should you want to license my commercial font – contact me darkvotum at gmail.
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