Mexican Hispani Font – Redefining Mexico’s Trademark Packaging Logotype | Hecho En Mexico
This new Mexican commercial font called Hispani was made with one intention although it can be used for other industrial purposes. Historically, the Mexican packaging trademark logo to sell national products at the international level was authorized on April, 26, 2004 by the Mexican Secretary of Economy and the design typeface still uses the Linotype Universal 840 Black font to identify the phrase, Hecho En México.
I don’t have a problem with the eagle symbol but the squared font style consistency does not go well in the official design. I decided to make a commercial proposal to the Mexican General Direction of Norms and change the font style with the Hispani font and stay with a more contemporary look at the international commercial trading level. For some reason, most of the Mexican officials are old guys who prefer the colonial conservatism and do not understand that times are changing to stay competitive.
Here’s my Mexican Hispani font characters and an image comparison that I prepared with the official and proposed trademark logo. You decide which style is more contemporary to use in packages. Just a good thought from a talented professional designer. To license this new font, please contact me, darkvotum at gmail.
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